Celebrating Eye Strain

The Providence Journal has begun running television and radio ads touting their new expanded classifieds section with the slogan "You give me double vision—ProJo." Now, we understand the concept—they've doubled their classifieds content and it's accessible both in print and online—but we can't help but do a mental double take (so to speak) every time we hear the commercial. Double vision to us means you've been spending too much time reading small print or staring at a computer screen. It also means blunt force injuries to the skull, overuse of alcohol or controlled substances, sleep deprivation, or a symptomatic indication of a growing brain tumor. Not since the Foreigner song, which celebrated the effects of an all-night bender, have we heard a more ineffectual attempt to rehabilitate an unpleasant occular condition.

Originally posted April, 13, 2006.